Koncham Ishtam Koncham Kashtam, Th story is set in the backdrop of a village where Geeta (Tamanna) grows under the shade of her doting father Subramaniam (Nasser) who takes care of everything for her and she is equally attached to him. She comes to Hyderabad for her further studies and stays at her uncle Gachibowli Diwakar's (Brahmanandam) house. There, her cousin Swathi (Karuna) has a group of friends and one among them is the happy and playful Siddharth, or Siddhu (Siddharth).Siddhu is a big Casanova among girls and though he always has a smile on his face, there is a sad past as his mother Rajyalakshmi (Ramya Krishna) is living separately from his father Prakash (Prakash Rai).Actually, both of Siddhu's parents had a love marriage. Eventually, both Siddhu and Geeta fall in love and the time comes for Siddhu to ask Geeta's hand in marriage. Subramaniam says that if Siddhu can unite his parents and get them together, he would be willing to accept the proposal.From then on start the efforts and trials of both Siddhu and Geetha to get Praksh and Rajyalakshmi together. One night, when Prakash is driving Siddhu to his mother's home, they talk about when his parents separated. His father understands his feelings and what he's trying to say, and his father answers "that he couldn't have done anything,his mother just left him." To this Siddhu answers, "No, you should have gone after her. You should have never let her go." Even after this talk with Prakash, Geeta and Siddhu have lots of flures, but eventually Siddhu unites his parents together and Geeta's father, Subramaniam, also unites the other lovers, Geeta and Siddhu.